Lionel Messi is accused of false advertising, but he might use the puffery defense.
Lionel Messi has made contradictory statements about his involvement in Más+ by Messi hydration drinks, rival company Prime Hydration alleges in a false advertising complaint filed last week in Florida against the Inter Miami and Argentina national team superstar and Más+ N
Prime Hydration, which was founded by a group that includes influencers Logan Paul and Olajide Olayinka Williams Olatunji (aka KSI), contends that Messi has described his role with Más+ in conflicting and unlawful ways to further legal and business interests.
The Más+ website says Messi is the “founder” of the drink. The website also contains what are depicted as Messi’s own words, including his statement “I wanted a drink to inspire everyone to feel like a champion in every part of life.” Messi’s statement goes on to describe how he spent time “searching” to find a drink that had “both amazing taste and the right ingredients.” Unable to find such a drink, Messi says “I went to work on a drink of my own.” Along those lines, Messi pursued a drink “with more of the flavors I love and a balanced blend of electrolytes, a drink I feel is better for my family and friends.”
